Executive Personal Branding and PR for Leaders in Jordan and the Middle East

Founder record · seven years

The names behind the numbers.

A selection of the brands, institutions and media the founder has worked with, as talent manager, agency lead and adviser, across the Levant, GCC and beyond.

Brands & institutions

Media & platforms

Founder record, not Bear.Co client claims. Logos are trademarks of their respective owners, shown for identification of past work only; no endorsement or current relationship is implied.

Who does executive personal branding and PR in Amman?

Bear.Co, a founder-led talent advisory in Amman, builds executive personal branding and PR for founders and business leaders in Jordan and the wider region. The work covers positioning, narrative and media readiness, and it starts from the person's actual record. It is advisory work led by the founder, not an agency retainer measured in press releases.

Who this is for

Most of the people who ask about this work have a record that is stronger than their public presence. They have built a company, run a division, taken a family business into its second generation or advised on decisions that mattered, and almost none of it is written down anywhere a journalist, investor or partner would find it. The usual situations look like this:

• A founder in Amman preparing to raise, expand into the Gulf or sell, who needs a clear public account of what the company has done and why they lead it.
• An executive moving into a public-facing role: a board seat, a conference stage, a regular presence in business and trade media.
• A leader who is already visible, but for the wrong things, and wants the public picture brought back in line with the actual work.
• A professional with deep expertise in one field who is asked for comment now and then and wants to be ready every time.

What the work is, and what it is not

What it is

Positioning is a decision about what you should be known for and what you should leave to others. Narrative is the account of your record, written so it holds up in a press interview, on a stage and in a room where a deal is being discussed. Media readiness is preparation: the questions you will be asked, the answers you will give, the outlets and platforms that fit your subject, and introductions where the fit is real. Everything is checked against what has actually happened.

What it is not

• No invented achievements, inflated titles or borrowed credit. If a claim cannot be supported, it does not go in.
• No guaranteed coverage. Editors decide what they publish; we prepare you so that when the conversation happens, you are worth their space.
• No paid placements dressed as editorial, and no press-release volume as a substitute for a point of view.
• Not day-to-day social media management. We set the positioning and the narrative; how often you post is a separate decision.

In numbers

• 7 years in the creator economy
• 150+ brand deals negotiated
• 1,000+ talents worked with
• 20+ media features
• 19,238 creator and talent profiles across 21 markets in The Forest Ledger, Bear.Co's private creator-intelligence system, including 5,989 Jordan-located profiles, 5,254 of them individual creators (August 2026, aggregate only)

The first four figures are Mohammad Riyal's personal professional record as a talent manager, agency lead and adviser, not Bear.Co client results. Bear.Co was founded in Amman in late 2025. The Forest Ledger is used here to understand which creators and media a leader's subject naturally sits beside, never to publish individual data. The Jordan count includes only profiles whose own profile confirms Jordan.

Most leaders I meet do not need a bigger story. They need the true one written down properly, and the discipline to keep repeating it.

Mohammad Riyal, founder

How to start

The start is deliberately plain and takes three steps.

• Step one: a private conversation about your record. What you have built, what you want to be known for, and what you would rather never discuss in public.
• Step two: a written positioning and narrative draft, reviewed with you line by line until every sentence is one you can stand behind in public.
• Step three: media readiness. Preparation for interviews and stages, a short list of outlets and platforms that fit, and introductions where there is a real match.

From there the work continues at whatever pace your calendar allows. Some leaders want a single season of preparation before a launch or a raise; others want a standing adviser they can call before every interview.