Creator intelligence4 min readUpdated 21 Aug 2026

Jordan's creator market in numbers (2026)

Where these numbers come from

Every figure on this page is an aggregate from The Forest Ledger, the creator-intelligence system Bear.Co builds and runs in Amman. As of 21 August 2026 it holds 19,238 creator and talent profiles across 21 markets, 800 of which we have read ourselves. This page reads only the profiles whose own bio or page confirms Jordan, and reports counts and shares. A further 4,555 profiles that a supplier placed in Jordan without the profile itself confirming it are left out. It publishes no names, no handles and no rates: those stay inside client work.

One caveat matters more than the rest. The Ledger is built for brand work, so it over-represents creators who already do commercial content and under-represents nano accounts. Read the tiers below as "the working market", not a census of every Jordanian with an audience.

How many influencers are there in Jordan?

5,989 Jordan-located profiles, of which 5,254 are individual creators. The rest are brands (329), profiles we have not yet typed (252), media outlets (91), organisations (72) and news outlets (23). When someone asks "how many influencers are in Jordan", the honest working answer for brand campaigns is a few thousand with commercial-grade audiences, not the tens of thousands that follower-count tools suggest.

What they make: categories

Share of the 4,035 Jordan-based creators carrying any category. A creator can carry more than one, so the column does not sum to 100.

Lifestyle is the default label for a generalist creator, which is why it leads. Below it the benches are more even than the conversation suggests: fashion at 16% and beauty at 15% sit almost level, entertainment follows at 13%, and food at 10% still matches what brands brief us for most often in Amman: restaurants, delivery, dairy and snacks. Art and travel each carry about one creator in ten as well, and culture is just behind them at 9%, so a specialist brief has more depth here than a marketplace search usually finds.

How big their audiences are

Of the 5,141 Jordan-based creators with a measured Instagram follower count, the median is 29,143. The spread:

Two things follow. First, the Jordanian market is a mid-tier market: just over nine in ten commercial creators, 4,665 of them, sit between 10,000 and 500,000 followers. Second, "macro" is rarer than the conversation suggests. Only 91 creators cross a million, and several of them are pan-Arab names who happen to be based in Amman, so their audience is not mainly Jordanian. Audience geography, not follower count, decides whether a name fits a Jordan brief. An earlier version of this page put the median at 184,000 from 466 creators. That sample was the group we had researched first, and we had started with the best known names. Reading 5,141 measured counts instead of 466 moves the median to 29,143, and the mid-tier point holds more plainly than before.

Who they are: gender and age

These two reads cover an earlier and much smaller group of profiles. They come from a face and profile estimator that has not been run again since the Ledger grew, so read them as a picture of that earlier group rather than of all 5,254 creators. Of the 524 creators with an apparent-gender read, 55% present as women and 45% as men. Age bands, read from public content and profiles (589 reads):

More than half of that earlier group is 25 to 34, and a further quarter is 35 to 44. The 18 to 24 band is small in the Ledger, partly because it is under-covered (see the caveat) and partly because commercial content in Jordan skews to creators who have been posting for years.

Where they post

These are counts of the platform accounts the Ledger tracks across the 5,989 Jordan profiles, not a share of the 5,254 individual creators. One profile can carry an account on more than one platform.

Instagram is the market. The Ledger tracks 5,271 Instagram accounts in Jordan against 90 on TikTok and 82 on YouTube, and fewer still on every other platform. For a brand this means Instagram pricing and formats are the reference, TikTok reach can be large but is less settled, and YouTube integrations are rare and expensive but keep being found for months.

Engagement

For the 4,980 Jordan-based creators where we hold a measured Instagram engagement rate, the median is 0.3% and the mean 1.3%. The gap between the two is the story: a few accounts pull far above the pack. That is exactly why we read six months of a creator's work before a name reaches a shortlist, and why reach alone is never the recommendation.

What this means if you are briefing in Jordan

• Budget for a mid-tier market: the right shortlist is usually several accounts between 10,000 and 100,000 followers, not one star.
• Ask for audience geography before follower count. A million followers with 30% in Jordan is a smaller Jordan buy than 200,000 with 80%.
• Lifestyle, fashion and beauty have the deepest benches; a niche brief needs advisory, not a marketplace search.
• Instagram first; treat TikTok as a reach add-on and YouTube as a production decision.

If you want the shortlist behind these numbers, send the brief. We answer with names, reasons and conflicts, privately.

Common questions

Mohammad RiyalFounder, Bear.Co. Seven years in the creator economy, with artist bookings, campaigns and events across the Levant and the Gulf. This page is general guidance, not a quote.